![]() The use of of a 2D overlay can be demonstrated by GLAAD and their #SpiritDay filter, which was used to help raise awareness of the bullying that LGBT youth can face worldwide. Not only do they offer users an engaging and personal experience, they are a great way to encourage sharing, resulting in the expanding of your reach. Personalised 2D overlays such as filters and geofilters are a great way to promote a specific cause for people to engage with. This means that creating paid content can be implemented without having a significant impact on budgets. They stated that organisations promoting on Snapchat will improve their chances of engaging their audience by targeting them with two ads per week. ![]() The platform has recently released a report explaining the optimal ad frequency for driving engagement and actions on the platform and it isn’t very often. You can also make your budget stretch further on Snapchat. These ads then show up in various places in Snapchat i.e in between user Stories or within the Discover section. Through Snap Ads, you have the ability to target an ad to the whole of the Snapchat audience by age, gender, and location. Snapchat’s short and engaging ad format grabs the user’s attention and given that the ad content isn’t very long it creates an incentive for the user to really pay attention. There are so many options and endless possibilities. It can be easy to get a bit lost with the copy and format of ads across different platforms. This is a great example of how Snapchat’s engaging formats can be used creatively to convey your message.ĭemanding attention with short and engaging ads Before the story finished, an image popped up to ask for help saving them by either sharing the content or donating through SMS. At the core of their campaign was 10-second timed stories and messages that had pictures of species that were on their way to becoming extinct, highlighting that time is running out to save endangered species. In order to promote the endangerment of species, they created the #LastSelfie campaign. Stories can be used for both organic content and paid ads.Ī charity that has effectively used Snapchat stories in their social media strategy is the WWF. Stories on Snapchat are collections of Snaps, either videos or images, collated for anyone on the platform to watch in a 24-hour time-frame, before they disappear altogether. Now that various social platforms such as Facebook, Instagram, and now even Spotify, have followed suit, ephemeral content is common practice. The Stories feature originated on Snapchat. We know that non-profits and charities often have limited budgets and capacities to contend with, and so venturing into a new platform like Snapchat can seem risky and a little out of reach, so Social Misfits Media’s Community Manager, Emily Boardman, outlines some ways the social good sector can benefit from Snapchat’s core characteristics. Essentially, Snapchat has an extremely engaged, younger and social media savvy, audience that is willing to get involved with charities.
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